Focus on the benefits

The Internet reduces your window of opportunity to only a few seconds. An effective sales letter focuses on benefits. Ineffective sales letters spend too much time talking about the features and advantages of a product or service. 

A sales letter on your website must grab the visitors attention from the first line. If visitors are distracted or frustrated in the first 5 to 10 seconds after arriving at your sales page, the vast majority will abandon your site with no intention of returning.  

Thats why your sales letter must focus on benefit selling. Start your letter by talking about the benefits customers will get by buying your product or service. 

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